A craft is a profession that requires a particular kind of skilled work. In a historical sense the term is usually applied to people occupied in small-scale production of goods. In recent years, the craft movement has grown tremendously. Consumers are choosing quality, handcrafted products over mass-produced goods. They want their new purchase to be special and they are willing to pay the extra money for it. And we get that. That’s why this time Indie Brands is looking into the world of craft.
With amongst others: Jan den Hartogh, Woody Skateboards, Wendy van Wilgenburg (Ambacht in Beeld Festival 2014), Gewoon Hout, Imkerij Hortensius, Letterpress Amsterdam, De Viltmannen en Holy Scrap.